Email Deliverability Services- A Must-Have Support for Email Marketing
The email marketing campaign, the best results-delivering traditional marketing practice, retains its effectiveness despite the growing emphasis on marketing through ChatBots and influencers like new channels. However, some marketers often distract from email marketing just because of low response and lose considerable business opportunities. Are you feeling the same- not getting the expected response of the targeted email campaign? The culprit is – low ‘email deliverability’.
What is Email Deliverability?
It is a metric used to measure the number of emails landing in the inbox of recipients. It is different from ‘email delivery’ because the scope of ‘email delivery’ is limited just to sending the email in the recipient’s server. If you notice good email delivery but low email deliverability, it is time to hire a professional email deliverability consultant.
What is The Scope of Email Deliverability Services: The tailor-made email deliverability services address a range of aspects affecting the results of email campaigns by optimizing the channels, content, ISPs, network filters, and other aspects. According to a report by ReturnPath (2017), one in five marketing emails does not land in the inbox; the email deliverability consulting services improve the access rate of all your emails. The major domains to act in by the email deliverability company are:
-Server / IP reputation used for sending the emails
-Sender reputation improvement
-Optimization of email content
-Reduction in bounce/spam rate
How Does an Email Deliverability Consultant Maximize Email Marketing Benefits?
Almost 73% of senior marketers still believe email marketing at the core of their marketing strategy (Salesforce). An Email Deliverability consultant audits the existing system and designs a comprehensive strategy to fill up the identified gaps that lower the response to sent emails.
The top nine key roles of an Email Deliverability consultant include-
1.Designing email sending strategy for long-term and short-term goals
2.Examining email sending policies, infrastructure, and procedures
3.Recommending the budget-friendly correction/improvement procedures
4.Optimizing ISP oriented deliverability issues
5.Refreshing the emails list with new segmentation
6.Scheduling the time-critical emails for on-time delivery