The worldwide Smartphone users are expected to be approximately 3.8 Billion by 2021 according to a report appeared at Statista on Dec 10, 2020. A Google’s report states that 77% of Smartphone users prefer to purchase from a company having fast- performing mobile website. Another report says, 75% of smartphone shoppers want to get desired information fast over heir smartphones. What indications do you get from such statistics? It has become a must for businesses to have the best-optimized mobile website. Ok, you might be having a mobile version of your business website after the announcement of Mobile-first indexing on July 1, 2019, but is it optimized to rank in mobile search results? Here you need to outsource mobile SEO best practices to rank higher in mobile search results.
Why Do You Need Mobile SEO Optimization? Nine Benefits of Mobile Site SEO
After March 2021, instead of crawling desktop websites, Google will crawl only mobile-optimized websites. Over the next 3-4 months, Google search results will be 100% mobile-first. Google’s Search Console will help you check whether your business website is on Mobile-First Indexing or not. How will you be benefited from outsourcing mobile SEO services?
1. Improved UX (User Experience)
2. Faster page loading Speed
3. Contextual engagement
4. Improved ranking in mobile search results
5. Strengthened brand identity
6. Competitive advantage
7. Integration with offline content media
8. Cost-Effective and more flexible than mobile App
9. Increased connectivity
Mobile SEO Tips for Competitive Mobile-first Indexing
The scope of mobile SEO is no more limited just to get the mobile traffic but now it has additional concern of ranking a website good in Mobile-first indexing. How will you hit both the goals- Mobile-first indexing and ranking for traffic in mobile first results?
1. Optimize for Googlebot Access: Ensure Googlebot accesses and renders everyaspect of content- text, images, and videos. The descriptive titles, descriptive alt text, filenames, text and captions should be the same on mobile web and desktop website versions.
2. Same Content for Both Vesions: Ensure for having the same content on mobile and desktop versions.
3. Page Speed: Page speed also termed as "page load time" can be evaluated by "Google's PageSpeed Insights” that audits CrUX (Chrome User Experience Report), FCP (First Contentful Paint), and DCL (DOMContentLoaded.
4. Site Design For Mobile: Use of HTML5 avoiding pop-ups, designing for fat finger, use of vertical scrolling, easy-to-use CTA buttons, using single column layout etc are the ideal practices to optimize the design of a mobile-friendly website.
5. Optimize Titles And Meta Descriptions: While creating URLs, meta descriptions, and titles, being concise without compromising with quality of information is a must-do practice.
6. Use Schema.org Structured Data: The semantic vocabulary of tags helps the search engines to understand the context of your web page and to represent that web page in SERPs. Ensure for having the same structured data on mobile and desktop versions.
7. Mobile Site Configuration: Google prefers a responsive design but supports dynamic or separate website ideas also.
8. Optimize Internal Linking: The audit for optimization of on-page backlinks is a must-have exercise to improve user experience and to make him believe the quality and brand repute.
9. Implement PWAMP: PWAMP is a comprehensive term for the mix of Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP); it is gaining momentum because of improving web speed and thus the user experience.
10. Optimize for Voice Search: The increasing volume of voice searches initiated over mobiles makes voice search optimization mandatory. You need to focus on voice search-oriented keywords that are conversational and longer.
11. Optimize ads placement: Strictly follow Better Ads Standards using high quality images preferably with SVG format, and videos with permanent url.
The hired mobile SEO company must be capable to structure a customized mobile SEO strategy for the particular demographic parameters and nature of business. Whatsoever mobile SEO strategy you implement, mobile website audit is the very first step to improve ranking in mobile search results.
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